Creative Arts and Media
Diploma in Advertising and Digital Marketing
Course overview
This two-year Advertising and Digital Marketing program is designed to provide students with a comprehensive foundation in creative-media. The first year focuses on intensive theoretical knowledge and practical workshops, while the second year provides professional experience through an industrial placement.
Entry requirements
- High School Certificate or equivalent with passes in Mathematics and English.
- Physical fitness appropriate for the field of study.
- Basic understanding and interest in the chosen sector.
Year 1 — Academic study
Full-time, campus-based study across two semesters in Glasgow.
Semester 1
ADV101
Introduction to Advertising and Digital Marketing
Fundamental concepts and terminology in Advertising and Digital Marketing.
ADV102
Professional Ethics and Industry Standards
Understanding the regulatory framework and code of conduct.
ADV103
Health, Safety, and Environment
Safety protocols, risk management, and environmental impact.
ADV104
Core Technical Skills I
Initial practical training and workshop experience for Advertising and Digital Marketing.
ADV105
Information Technology for Professionals
Using digital tools and software common in the industry.
ADV106
Communication Skills
Effective verbal and written communication in a professional environment.
Semester 2
ADV111
Advanced Advertising and Digital Marketing Techniques
Developing specialized technical proficiency.
ADV112
Project Management Foundations
Basics of planning, execution, and monitoring projects.
ADV113
Sustainability in Practice
Implementing green practices and sustainable methods.
ADV114
Core Technical Skills II
Continuation of practical training with increasing complexity.
ADV115
Business and Entrepreneurship
Basics of financial management and starting a small business.
ADV116
Emerging Technologies
Current trends and technological advancements in Advertising and Digital Marketing.
Industrial Placement Year
The second year is a 12-month supervised industrial placement. Students will work within an approved organization related to Advertising and Digital Marketing. Assessment is based on a portfolio of evidence, workplace supervisor evaluations, and a final workplace project.
Career progression
Work opportunities
- Qualified Specialist in Advertising and Digital Marketing
- Industry Consultant in creative-media
- Team Leader or Site Supervisor
- Self-employed Entrepreneur
Academic pathways
- Advanced entry into a Bachelor's degree in creative-media.
- Postgraduate professional certifications.
- Specialized technical research programs.
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